Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
FILTER BY:
PROGRAM
2017 BRONZE
Watson x The Oscars
It's not often that an ad campaign tackles the fear that the product "could spell the end of the human race". Hollywood stereotypes of artificial intelligence were holding our audience back from understanding and embracing the real thing, IBM Watson. In content surrounding the 2016 Oscars we contrasted the evil deeds of science-fiction AI with the helpful capabilities of Watson. Product understanding, brand preference, customer leads and projected revenue lifted significantly. The world saw there was nothing to be scared of and so much to gain.
Brand:
IBM
Client:
IBM
Agency:
Ogilvy & Mather
Language:
English
2017 BRONZE
Temporada Argentinos
El primer trimestre del año es fundamental para el turismo y los argentinos son los principales clientes de Uruguay En el verano 2017, teníamos como objetivo aumentar la cantidad de visitantes argentinos. Un momento de incertidumbre económica y tensiones políticas en ese país planteaban un mayor desafío. Decidimos comunicar a las vacaciones en Uruguay como el escape luego un año complicado y le dimos protagonismo a los beneficios económicos que se les ofrece. Se superó el objetivo de 15% de aumento, logrando un 24,5% en relación a la temporada 2016.
Brand:
Uruguay Natural
Client:
Ministerio de Turismo
Agency:
Young & Rubicam
Language:
Spanish
FINALISTS
Promociones Chinameras
El poder de la Gollo Cumbia
El Lagar
MamáGyver
Jumbo
Ser Dominicano es lo Máximo de la A a la Z
