Engaged Community

This category is about managing effective, engaged communities.  Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.

2018 BRONZE

UT World

To meet Uniqlo's high growth expectations, UT tapped into our IPs potential for immense cultural appeal and connected e-commerce and online communication channels, ultimately creating a long term content sharing platform for UT. We successfuly reversed UT's brand image as being merely a joint design platform for IPs, and enhanced its position as a standalone brand, achieving a 155% year-on-year increase in sales.

Brand: Uniqlo
Client: FAST RETAILING China
Agency: TBWA Shanghai
Language: Mandarin

2017 GOLD

Click-a-ton

Históricamente, el exprés de Papa John’s ha creado más chichas que alegrías a la hora de ordenar. El caos se debe al sistema de call center que por franquicia se debe manejar. No hay quite. Por eso decidimos crear nuestra propia plataforma de pedido en línea. Pero en lugar de sólo lanzarla, hicimos que la gente la pidiera. ¿Cómo? Creando una petición online (iniciada por la gente) para que Papa John’s habilitara una plataforma de pedido en línea. La meta, lograr al menos 100,000,000 de clicks. Se lograron 376,531,440 y la marca en efecto sacó la plataforma, y la gente lo sintió como un esfuerzo logrado por ellos.

Brand: Papa John's
Client: Papa John's
Agency: Interaction
Language: Spanish

2017 GOLD

Be The Guy

Young men yearn for greatness, but struggle with self-doubt. But for Be The Match, these guys are biologically ideal bone marrow donors. To demonstrate their unique role in curing blood cancers and other life-threatening diseases, we flipped the script—shifting the focus from patients to donors. Because simply being who they are qualifies them to do something truly great. The campaign increased this critical demographic on the registry by more than 50% and registered thousands of additional new donors, ultimately positioning the organization to save more lives.

Brand: Be The Match
Client: Be The Match
Agency: space150
Language: English

FINALISTS

Ožujsko beer Kumovi

Tarjeta Premia-BHD Premiadores

Salami Súper Especial Induveca La Expectativa Que Nadie Se Esperaba