Engaged Community
This category is about managing effective, engaged communities. Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.
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2016 BRONZE
2016 BRONZE
2015 GOLD
Always #LikeAGirl
Girls experience the biggest drop in confidence during puberty, around the same time as their first period. As a society, we contribute to that drop, often without even recognizing it. Always wanted to change this, so they created a rallying cry to reverse the meaning of a common playground insult to champion girls confidence through the #LikeAGirl campaign. #LikeAGirl gave life to our brand purpose and inspired our target. It created a global movement with 76MM views and spread beyond our wildest expectations!
Brand:
Always
Client:
Procter & Gamble
Agency:
Leo Burnett Chicago
Language:
English
FINALISTS
McDonald's
Unbranded Menu
Sedal
Disciplina con Sedal
Eudora
Eudora Siàge
