Engaged Community
This category is about managing effective, engaged communities. Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.
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PROGRAM
2017 SILVER
2017 BRONZE
Dove Hair #LoveYourCurls Emojis
Dove Hair is committed to redefining traditional standards of beauty and ensuring women and girls with curly hair continue to feel represented and see accurate reflections of themselves in the world around them, including social media. Dove Hair introduced Love Your Curls: Emojis to fill a void and ensure women and girls can express themselves through this common social language. By creating a keyboard filled with emojis with multiple curl types, textures and colors, Dove Hair started a viral conversation via a timely and relevant social medium.
Brand:
Dove Hair
Client:
Unilever
Agency:
Edelman
Language:
English
FINALISTS
Ožujsko beer
Kumovi
Tarjeta Premia-BHD
Premiadores
Salami Súper Especial Induveca
La Expectativa Que Nadie Se Esperaba
