Engaged Community
This category is about managing effective, engaged communities. Entrants will be brands that are creating content, experiences, and platforms that get their communities to grow, act or amplify messaging in a way that directly relates to the brand's goal.
FILTER BY:
PROGRAM
2019 BRONZE
Samsung Note9 x Fortnite
We were challenged to launch an expensive phone that didn’t look much different from previous models, in a smart phone market that had stopped growing. Audience research led us to the decision to market this device to gamers: a group who would appreciate its internal enhancements in performance. We developed an integrated partnership with the world's hottest game and in turn increased pre-orders among 18-24 year olds +243% and grew topline revenue +$144 million in a four week period.
Brand:
Samsung
Client:
Samsung Electronics America, Inc.
Agency:
R/GA New York
Language:
English
2018 GOLD
White Hats Wanted
Cyber-attacks are wreaking havoc in the United States. As the largest military branch, the Army is responsible for defending Americans from all kinds of threats including cyber attacks. But to do so, they need to attract the few recruits with elite hacking skills. “White Hats Wanted” used a conventional TV ad as a magnet via a coded message that only a skilled hacker would spot.
Brand:
U.S. Army
Client:
U.S. Army
Agency:
McCann New York
Language:
English
FINALISTS
Ožujsko beer
Kumovi
Tarjeta Premia-BHD
Premiadores
Salami Súper Especial Induveca
La Expectativa Que Nadie Se Esperaba
