Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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PROGRAM
2016 SILVER
2016 SILVER
Always #LikeAGirl - Unstoppable
The first #LikeAGirl film was one of the biggest success stories in the world, propelling the Always brand to new heights. This year, we needed to create a program that was even more compelling than the original. We were tasked with 3 key objectives: increase awareness, increase emotional connection and drive measurable increase in sales. With #Unstoppable, we focused on the limiting boxes society puts girls in. We wanted to make these boxes visible and inspire everyone to help girls smash them and be Unstoppable #LikeAGirl. Once again, we empowered women around the world while increasing sales.
Brand:
Always
Client:
Procter & Gamble
Agency:
Leo Burnett Toronto
Language:
English
2016 BRONZE
Prepare for the Second Hug
Moms don’t think about diapers until their baby is born and they receive them at the hospital. The procurement department makes the decision about the one thing that touches her baby’s skin from the moment he or she is born. We needed mom to take control and not let her baby’s care be outsourced, so we got mom to choose her diaper before she had baby. Since the beginning of the effort, the brand has seen an ROI of 2:1.
Brand:
HUGGIES
Client:
Kimberly-Clark
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Close Up
As soon as you open your mouth
Closeup
Getting young Egyptians to ‘care’ about oral care
P&G Always
The Not Hot Periodwear
