Personal Care

Steal Your Boyfriend’s Shampoo!

Campaign’s goal was to keep category leadership of Head & Shoulders’s among men next to convincing women to use the product even though the barriers on anti-dandruff shampoo usage for their hair. We decided to decrease to minimum the cost of trial and make them see the results for themselves. Ania Lewandowska joined her husband and brand’s ambassador to steal his favorite shampoo and try it on her own beautiful hair. As a result we’ve observed both brand’s sales increase and awareness upbuild among both women & men

Brand: Head & Shoulders
Client: Procter & Gamble Polska
Agency: Mediacom Warszawa
Language: Polish

Lullaby

Brand: Pampers
Client: P&G
Agency: Leo Burnett Group / Publicis One Romania
Language: Romanian

It's Me It's Not My Period

It's Me It's Not My Period
In order to grow the U by Kotex business in a flat-lining, habit-driven category, we needed to change what is essentially a routine purchase by giving our target a compelling reason to actively choose U by Kotex. We launched It's Me It's Not My Period to challenge broad reaching and deeply embedded societal prejudices about menstruation. Key to our success was shifting society's perspective of a woman's period from a source of embarrassment to a source of empowerment.

Brand: U by Kotex
Client: Kimberly-Clark
Agency: Ogilvy
Language: English