Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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2017 BRONZE
2017 BRONZE
2017 BRONZE
Go Ask Dad
What began as an observation of the decline in fathers teaching sons to shave evolved into a much more profound insight into the decline in teens seeking fatherly advice. For Father's Day 2016, Gillette sought to rectify this. In an unprecedented move, we used the world's biggest search engine to direct users of the Internet...and to Dad. Ultimately, we transformed technology criticized for distancing fathers and sons into a catalyst for bringing them together and proved that when it comes to information and advice, Dad is still "The Best A Man Can Get."
Brand:
Gillette
Client:
Procter & Gamble
Agency:
Grey New York
Language:
English
FINALISTS
Close Up
As soon as you open your mouth
Closeup
Getting young Egyptians to ‘care’ about oral care
P&G Always
The Not Hot Periodwear
