Personal Care

Colossal Occasions

It’s a story how the brand changed its own situation by convincing diffident consumer to boldly take the life opportunities. The strategy of pairing every variant with different occasions let us avoid the cannibalization and made the navigation in the franchise easier. Thanks to this, so far blurred brand got consistent and expressive identity. The preceding year’s dramatic sales decrease turned into the results that colossally exceeded market’s dynamic in a blink of an eye. MNY C olossal ended 2017 with the proud result of Y2Y +16,5% VAL!

Brand: Maybelline Colossal
Client: L'Oreal Polska
Agency: McCann Worldgroup
Language: Polish

#Bluelightinvasion

Brand: Zeiss Vision Care France
Client: Zeiss
Agency: Gyro
Language: French

OLAY

This is a story of an idea that helps leading skincare brand OLAY take first among the category by inspiring millions of Chinese women to defy age taboo fearlessly on 2018 Women’s day. By bringing the powerful female icons Lin Chiling, He Shui, Gao Yuan Yuan and more than 100 top KOLs answered with a number that sounds like an age, but a personal achievement anecdote, OLAY successfully made Chinese women to finally openly share and believe that “the number that defines a woman is not her age, but her fearless story”.

Brand: OLAY
Client: P&G China
Agency: Grey Advertising Hong Kong
Language: Mandarin