Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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PROGRAM
2018 SILVER
Rosita´s Trip
Quezalteca, was reporting a fall in volume derived from strong competition for what had to be "revalued as a high quality national product" and presented as a viable option of consumption for young people, where beer occupies the preferred place. The downward trend of previous years should be stopped and awareness generated to attract new consumers. Quezalteca not only managed to stop the decline in sales of previous years but achieved the acceptance of the brand in youngers segment closing 5.80% above 2015 and 4.62% versus budget for the same period 2016
Brand:
Quezalteca
Client:
Industrias Licoreras de Guatemala
Agency:
Leo Burnett Guatemala
Language:
Spanish
FINALISTS
Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong
Spa
Más que Arte es renovARTE
Close Up
As soon as you open your mouth
