Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro

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2024 BRONZE

Doesn't Kill to Ask

To have a larger impact on gun violence, we shifted the conversation from ownership to access, and found a way to focus on gun safety that anyone could adopt. We created an empowering, practical approach to help break the taboo of talking about guns, and change the “drop-off” conversation among parents. Our “Doesn’t kill to ask” theme-line motivates people to embrace an awkward conversation to potentially save a life. Those exposed are 2.5x more likely to ask if there’s an unlocked gun in the house vs. unexposed.

Brand: Northwell Health
Client: Northwell Health
Agency: StrawberryFrog
Language: English

2024 BRONZE

Tear the Paper Ceiling

Tear the Paper Ceiling was a campaign to bring the problem of degree discrimination – the unquestioned practice of automatically denying jobs to millions of STARs (skilled workers who lack a four year degree) - into the public consciousness. We sparked a massive conversation that made an invisible barrier visible and encouraged everyone to begin to tear it down.

Brand: Opportunity@work
Client: The Advertising Council, Inc.
Agency: Ogilvy USA
Language: English

2024 BRONZE

Working with Cancer Pledge

The Working with Cancer Pledge is a first-of-its-kind program that encourages companies to publicly pledge to reduce cancer stigma in the workplace. In the first nine months of the campaign, 970 corporations have signed the Pledge, 50% above goal, impacting more than 30M employees around the world, with a significant portion of those living in the US. The campaign used more than $100 million in donated and paid media to raise awareness and drive corporate signups and earned 2B media impressions.

Brand: Memorial Sloan Kettering Cancer Center
Client: Memorial Sloan Kettering Cancer Center
Agency: Publicis Groupe
Language: English