Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

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2024 SILVER

ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

Facing a long-term decline in traditional TV advertising revenue, ITV desperately needed to win at streaming. But its streaming platform, ITV Hub, was perceived as an outdated catch-up service. Past relaunches had failed to shift this perception. ITV’s new relaunch needed a compelling positioning to succeed in a crowded streaming market. ITV couldn’t win on sheer volume of content. But its content is always changing - always fresh. We launched ITVX: The Freshest Streaming Service, a positioning which impacted everything from naming, brand identity, to advertising. Driving double digit increases in streaming hours, monthly active users, and net advertising revenue.

Brand: ITV
Client: ITV PLC
Agency: Uncommon Creative Studio
Language: English

2023 GOLD

Museo de la Mentira

Para combatir las mentiras, hay que exponerlas. Y para lograrlo, Animal Político desarrolló el primer chatbot que verifica hechos en tiempo real. Con apoyo de IA y artistas digitales, las noticias falsas verificadas se convirtieron en arte, expuestas en el primer Museo de la Mentira virtual. Las imágenes fueron llevados a puntos estratégicos de CDMX, llevando a los usuarios a través de un código QR al verifichat y combatir la desinformación. La noticia llegó a más de 15 países, impactando a más de 192 millones de usuarios digitales.

Brand: Animal Político
Client: Animal Político
Agency: McCANN Worldgroup México
Language: Spanish

2023 SILVER

“Europe From Above” season 4

The launch campaign of "Europe from Above" Season 4 aimed to increase viewership and establish the show as fundamental for the market share of National Geographic. The tactic of assuring an episode dedicated to the culture and nature of Bulgaria ensured relevance and emotional connection with the local audience reinforced with creative approach and media mix. Through a 360° campaign, we increased the Reach by 3.6 times, audience share by 407%, ratings by 455%, and became the third most-watched thematic channel. We attracted sponsorship interest and high social engagement.

Brand: National Geographic Bulgaria
Client: The Walt Disney Company Bulgaria
Agency: The Walt Disney Company Bulgaria
Language: Bulgarian