Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
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PROGRAM
2023 GOLD
Museo de la Mentira
Para combatir las mentiras, hay que exponerlas. Y para lograrlo, Animal Político desarrolló el primer chatbot que verifica hechos en tiempo real. Con apoyo de IA y artistas digitales, las noticias falsas verificadas se convirtieron en arte, expuestas en el primer Museo de la Mentira virtual. Las imágenes fueron llevados a puntos estratégicos de CDMX, llevando a los usuarios a través de un código QR al verifichat y combatir la desinformación. La noticia llegó a más de 15 países, impactando a más de 192 millones de usuarios digitales.
Brand:
Animal Político
Client:
Animal Político
Agency:
McCANN Worldgroup México
Language:
Spanish
2023 SILVER
Netflix's Heart Beats Tuntum
Netflix needed to expand to a challenging audience: sports fans.We noticed that Tuntum, a small team entering the Brazil Cup, had a very similar name to Netflix's sound branding, TUDUM.Rather than simply mentioning the coincidence, we took the joke seriously and sponsored the team for an entire season.We gained prominence for 90 minutes in the team's next match, broadcasted exclusively on Prime Video.We hit all the benchmarks without investing in paid media and took a big step into new territory.
Brand:
Netflix
Client:
NETFLIX BRASIL
Agency:
Wunderman Thompson Brasil
Language:
English
2023 BRONZE
The Unexpected Passenger
By coincidence, Wednesday/Merlina launched during the World Cup in Brazil. How to highlight a goth show during a green-and-yellow moment? We needed something unexpected to generate interest in people and spark conversations. So, instead of putting the show’s star in the center, we took Thing/Dedos out for a subway ride, holding onto handles of a wagon personalized to feel like Wednesday’s universe. Thing/Dedos became a star, even appearing on gossip pages. We surpassed Netflix’s accesses goals after the activation.
Brand:
Netflix
Client:
NETFLIX BRASIL
Agency:
Wunderman Thompson Brasil
Language:
English
FINALISTS
AMERICA TV
Más que publicidad, memorias.
Netflix
Next Station: The Upside Down
SPOTIFY
MEXCLA SOMOS. MÉXICO ES IMPARABLE
