Topical Marketing

This category reconizes cases that effectively leveraged immediate relevance, interest or importance via a targeted marketing/PR strategy around current events (e.g. elections, World Cup, Olympics, economics, etc.)

2024 GOLD

Father's Day Campaign 2023 - Topical Marketing

Dawlance's innovative Father's Day campaign aimed to strengthen its brand purpose, "Building Better Habits at Home." Integrating emotionally resonant storytelling, the campaign exceeded its objectives by fostering a deeper connection with the audience. The campaign successfully positioned Dawlance as a brand committed to family values and emotional connections, driving a 20% increase in brand perception. This impactful initiative not only set a new standard in the home appliances industry but also contributed to Dawlance's overarching goal of societal well-being and brand resonance.

Brand: Dawlance
Client: DAWLANCE PVT LTD
Agency: Mediavest Pakistan (Brainchild Communications Pakistan)
Language: English

2024 GOLD

eidipaisa

eidipaisa was launched as a solution to bridge the phycial gap in covid era, however, since the initial launch of the campaign spread to become a household name, the campaign is now a symbol of digital transactions for every culturual and traditonal event. 

Brand: eidipaisa
Client: easypaisa - Pakistan
Agency: Ogilvy Pakistan
Language: English

2024 SILVER

Sheroes - Azadi Khuwab Dekhne Ki

In the midst of Independence Day marketing, Lifebuoy Shampoo stands out by empowering Pakistani girls with the freedom to be inspired and independent. Focused on overcoming cultural misrepresentation, the brand encourages girls to pledge to become future role models. Leveraging ATL, Digital, and PR channels, Lifebuoy's campaign achieves a million-strong reach, sparking organic discussions, elevating SLP scores, and surpassing META's engagement-rate benchmark by an additional 5%, breaking free from the conventional branded-nationalism approach in Pakistan's Independence Day campaigns.

Brand: Lifebuoy Shampoo
Client: Unilever Pakistan Ltd.
Agency: Grey Pakistan
Language: English

FINALISTS

McDonald's Zalmi Deal McDonald's Zalmi Deal

Sensodyne Owning cricket with Sensodyne

Sunsilk Pakistan Sunsilk Wedding Diaries 2.0