CLIENT
Haleon (Pakistan)
Salman Altaf, Director Marketing
Hafsa Aslam, Brand Manager - Oral Care
AGENCY
Tahir Yousuf, Managing Director
Zunair Muzzafar, Associate Planning Director
Publicis
Usman Tahir, General Manager
Hassan Mehdi, Digital Lead
Junaid Khan, Business Manager
Foresight
Muhammad Zubair, CEO
SUMMARY
Sensodyne successfully transformed from a niche remedy to an everyday sensitivity solution by targeting cricket enthusiasts, a previously untapped audience indifferent to oral health. Leveraging multi-channel marketing, engaging content, and a brand ambassador, the campaign reshaped Sensodyne's image. With high reach, engagement, and brand recall, the strategy effectively aligned with objectives, proving the brand's integration into the cricket-loving demographic's lifestyle and achieving significant sales growth. The campaign showcased its success in penetrating a new market segment, highlighting the brand's adaptability and resonance with a broader audience.
