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Lifebuoy Shampoo
Sheroes - Azadi Khuwab Dekhne Ki

RAN IN: Pakistan

CLIENT
Unilever Pakistan Ltd.

Asima Haq, Beauty and Personal Care Director
Adil Hussain, Marketing Director Haircare
Faizan Zaheer, Brand Manager - Lifebuoy Shampoo
Zoha Akhtar, Assistant Brand Manager - Lifebuoy Shampoo

AGENCY
Grey Pakistan *Lead Agency



Talking Point



Kinetic Pakistan



BBDO Pakistan



Empact activations pvt ltd



SUMMARY

In the midst of Independence Day marketing, Lifebuoy Shampoo stands out by empowering Pakistani girls with the freedom to be inspired and independent. Focused on overcoming cultural misrepresentation, the brand encourages girls to pledge to become future role models. Leveraging ATL, Digital, and PR channels, Lifebuoy's campaign achieves a million-strong reach, sparking organic discussions, elevating SLP scores, and surpassing META's engagement-rate benchmark by an additional 5%, breaking free from the conventional branded-nationalism approach in Pakistan's Independence Day campaigns.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Affiliate,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Marketplace Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Print – Custom Publication,Print - Magazine,Print - Newspaper,Public Relations,Radio,Retail Experience: Digital,Retail Experience: In Store,Trade Shows, Trade Communications, Professional Engagement

Language: English