Commerce & Shopper: Experiential Shopper Marketing

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2024 GOLD

Lo Que se Dice de Ti

La combinación del aprovechamiento correcto de la data, la identificación de un insight valioso de mercado y una comunicación bajo un tono no convencional "el chisme", permitieron que la campaña Loquesediceti.com, incrementara en +55% el sentimiento positivo hacia la marca, +60K personas completaron el journey web, logramos superar en un 16% el objetivo comercial de ventas mensuales de suscripciones. Con este esfuerzo, también logramos cautivar una audiencia que rechazaba a los burós de crédito utilizando su propia información como carnada para evidenciar el valor tangible de la plataforma MiData.

Brand: Mi Data
Client: MiData
Agency: Dentsu Dominicana
Language: Spanish

2024 SILVER

Creating the DIYers of Tomorrow

For 26 years, The Home Depot has inspired tomorrow’s DIYers with our in-store Kids Workshops, a fun, learn-by-doing experience that encourages creativity and skill-building. These days, kids are also building on Roblox. So we built a store inside Redcliff City, a popular game on Roblox, and recreated our in-store Kids Workshops experience virtually. And build they have, by the millions! Our Kids Workshops in-store attendance increased in a big way too, with double digit lift to reported attendance driven by the millions of our new Roblox Kids Workshops players.

Brand: The Home Depot
Client: The Home Depot
Agency: BBDO
Language: English

2024 BRONZE

Daraz Live Commerce

Daraz has paved the way for Pakistan to kick start this category by launching Daraz Live commerce for sellers and brands of Pakistan. Daraz immensely revolutionized live commerce by making the tech available for 200,000 sellers by creating 350,000 minutes of content generating Rs 4.4 Arab worth of GMV. The newly launched media has given birth to live only influencers like Zoheb Asif & Asfandyar generating 76,000 orders creating new monthly revenue as influencer income of $11,000 (30 lacs) commissions in last 5 months.

Brand: Daraz
Client: Daraz
Agency: Daraz
Language: English