Performance Marketing

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2023 SILVER

The Best Day Ever

In a hyper-digitized world with mass media exposure, kids are growing older younger, and missing out on lots of childhood happiness. On the other hand parents are looking for ways to bring back these real and genuine moments. Through our Annual Pass product, we offered parents the key to get their kids off their screens providing them with an alternative to access unlimited fun. The activity resulted in breaking the record for most annual pass holders of all time with 419% increase in revenue and an all-time high retention rate.

Brand: Yas Island
Client: Yas Island
Agency: Momentum MENA, Dubai
Language: English

2023 BRONZE

What is NEOM?

The global sentiment around NEOM, a Saudi giga project, was one rooted in cynicism and confusion rather than excitement. The most common question that everyone had about NEOM, as we discovered via analysis with Google, was, "What is NEOM?" “WHAT IS NEOM?”, the question that everyone had on their minds, transformed global skepticism into fascination. Flipping a negative into a positive, “What is NEOM?” drove curiosity and knowledge, in a data-driven partnership with Google.

Brand: NEOM
Client: NEOM inc.
Agency: Publicis Groupe - Starcom Middle East
Language: English

2022 GOLD

Coffee? Simple!

“Coffee? Simple! Is a relaunch campaign of McDonald’s McCafé; a place where you can get your coffee with a simple order without theatrics. The campaign’s objectives were increasing awareness and sales by 60% in six weeks. For awareness, the campaign amass

Brand: McDonald’s Egypt
Client: McDonald's (Egypt)
Agency: OMD
Language: English