Performance Marketing

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2023 BRONZE

What is NEOM?

The global sentiment around NEOM, a Saudi giga project, was one rooted in cynicism and confusion rather than excitement. The most common question that everyone had about NEOM, as we discovered via analysis with Google, was, "What is NEOM?" “WHAT IS NEOM?”, the question that everyone had on their minds, transformed global skepticism into fascination. Flipping a negative into a positive, “What is NEOM?” drove curiosity and knowledge, in a data-driven partnership with Google.

Brand: NEOM
Client: NEOM inc.
Agency: Publicis Groupe - Starcom Middle East
Language: English

2023 BRONZE

Dawlance x Daraz Mega Sales Campaigns

In its first ever market place campaign, Dawlance achieved a staggering milestone of becoming the No.1 Home Appliances brand of Pakistan. The brand broke all records and industry benchmarks of its primary objective by attaining highest ever ROAS of 9.8x and recorded the highest ever sales in the brand online sales history. The campaigns success was highlighted by a 216% increase in the online sales of 2021 vs 2020.

Brand: Home Appliances
Client: DAWLANCE PVT LTD
Agency: Mediavest Pakistan (Brainchild Communications Pakistan) Pakistan
Language: English

2022 GOLD

Coffee? Simple!

“Coffee? Simple! Is a relaunch campaign of McDonald’s McCafé; a place where you can get your coffee with a simple order without theatrics. The campaign’s objectives were increasing awareness and sales by 60% in six weeks. For awareness, the campaign amass

Brand: McDonald’s Egypt
Client: McDonald's (Egypt)
Agency: OMD
Language: English