Performance Marketing

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2022 BRONZE

“now. that’s better.” campaign launch

Telehealth provider MDLIVE needed to reclaim the high utilization that came – and subsided – with the pandemic spike in usage in March/April 2020. A goal of hitting 150,000 visits per month while reducing Cost Per Consult from $20 to $15/visit. With media and messaging targeted to the highest-value audience, we launched our “now. that’s better.” campaign on June 1, 2021. By August 31, we outperformed objectives – achieving our first month with 150,000+ visits in 16 months, while reducing Cost Per Consult by 40% to $12/visit.

Brand: MDLIVE
Client: MDLIVE
Agency: Partners + Napier
Language: English

2021 BRONZE

Patrol Conquer Everywhere

With the ‘Conquer Everywhere’ campaign, we successfully expanded Nissan Patrol’s brand appeal in the GCC region beyond a rugged desert warrior by engaging the customers throughout their journey from awareness, consideration to conversion. We created a data driven integrated campaign that included more than 13 different video assets & over 600 personalized ads to connect with the rational and emotional needs of multiple target segments. The campaign resulted in 13% higher sales, 16% higher leads at 41% lower cost and made Patrol the leader in the large SUV category.

Brand: Nissan
Client: Nissan
Agency: TBWA/RAAD
Language: English

2021 BRONZE

X-Terra: Bond wherever you go

The ‘Bond wherever you go’ campaign successfully repositioned the Nissan X-Terra, a name synonymous with extreme off-roading to a car suitable for young families, effectively changing perceptions that people had held for years. Tapping into the cultural zeitgeist of space exploration and redefining notions of a family, we created an ‘out of this world’ integrated campaign that brought futuristic imaginations of extraordinary family adventures to life. The campaign generated in 78% higher leads than planned, resulting in 11% market share in a span of just 4 months.

Brand: Nissan
Client: Nissan
Agency: TBWA/RAAD
Language: English