Nissan

AWRostamani Arabian Automobiles

TBWA/RAAD *Lead Agency

Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Alex Pineda, Executive Creative Director
Wassim Abi Salloum, Business Director
Augusto Correia, Associate creative Director
Camilo Rojas, Motion Designer
Bhaskar Bateja, Planning Director
Zeina Abuzaid, Motion Designer
Kevin Kurian, Senior Account Director
Sumanth Wilkins, Art Director
Tarik Frank, Copywriter
Binoy Samuel, Senior Graphic Designer
Rouba Asmar, Head of Production
Elsa El Amm, Senior Producer
Garrett Olexiuk, Strategic Planner
Lea Maalouli, Account Manager
Juliana Ordonez, Senior Account Executive
Ian Carvalho, Brand Leader
Richard Rao, Account Director
Mona Melhem, Producer
Joseph Safi, Motion Designer
Ahmad Kalou, Senior Account Executive
Brenda Kassir, Planning Director

OMD (UAE) *Lead Agency

Saleh Agha, General Manager
Malek Morjan , Senior Media Director
Lohitaksh Keswani , Data Director
Rabih El Tair, Media Director
Hassan Abbas , Senior Media Manager
Afaf Zaher , Performance Manager
Abhinav Arora , Associate Media Director

Auditoire

Jonathan Maloy , Creative Director
Rizwan Abbas , Artistic Director
Raneez Raheem , Designer
Katie McCuthbert , Account Director

Camouflage Productions

Rodrigo Valdes, Director
Dania Salha , Executive Producer

The ‘Bond wherever you go’ campaign successfully repositioned the Nissan X-Terra, a name synonymous with extreme off-roading to a car suitable for young families, effectively changing perceptions that people had held for years. Tapping into the cultural zeitgeist of space exploration and redefining notions of a family, we created an ‘out of this world’ integrated campaign that brought futuristic imaginations of extraordinary family adventures to life. The campaign generated in 78% higher leads than planned, resulting in 11% market share in a span of just 4 months.