Performance Marketing

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2024 BRONZE

Dawlance X Daraz 11.11 Mega Sale Campaign 2022

Amidst the period of high inflation and most cluttered online mega sales campaign, Dawlance stood out as the No.1 Home Appliance Brand of Pakistan. The brand broke all its previous records and industry benchmarks of performance marketing and secured an ever-highest ROAS of 14.9. The first-ever unique rap song content was utilized for the performance campaign served as a catalyst for audience engagement and driving store traffic. Continuous optimization, utilizing relevant interests, real-time bidding, and audience retargeting was the key in enhancing campaign effectiveness and driving purchases.

Brand: Dawlance
Client: DAWLANCE PVT LTD
Agency: Mediavest Pakistan (Brainchild Communications Pakistan)
Language: English

2023 SILVER

The Best Day Ever

In a hyper-digitized world with mass media exposure, kids are growing older younger, and missing out on lots of childhood happiness. On the other hand parents are looking for ways to bring back these real and genuine moments. Through our Annual Pass product, we offered parents the key to get their kids off their screens providing them with an alternative to access unlimited fun. The activity resulted in breaking the record for most annual pass holders of all time with 419% increase in revenue and an all-time high retention rate.

Brand: Yas Island
Client: Yas Island
Agency: Momentum MENA, Dubai
Language: English

2023 SILVER

Always On Performance Marketing

With millions of rupees, it is generally hard to have efficient results because of the campaign’s bandwidth and the increase in efficiencies of CPO and CPB proved our segmentation also giving results in terms of month-on-month retention % and OPAS ratio now at 6.9¦Daraz sustained its ownership of 11.11 by tapping on a simple consumer insight: Pakistanis make purchases based on value for money and convenience. Hence it created Pakistan's biggest discount ecosystem with 500mn+ in discounts YOY with 35,000+ sellers, brands, banks, and logistic partners, leveraging which, Daraz saw 7X increase in 11.11 sales volume, 7X+ increase in MAU, +25% contribution of prepayment.

Brand: Always On
Client: Daraz
Agency: Daraz
Language: English