Health, Fitness & Wellness

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2024 SILVER

Durex - Ecommerce Campaign

Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our ecommerce-centric campaign maximized each platform's strengths to boost awareness and Durex product sales. From DVC to digital posts and PR videos, our witty campaign adhered to Durex's brand tone. Each asset featured a call-to-action directing consumers to Durex's landing pages on Daraz or Pandamart.¦Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our ecommerce-centric campaign maximized each platform's strengths to boost awareness and Durex product sales. From DVC to digital posts and PR videos, our witty campaign adhered to Durex's brand tone. Each asset featured a call-to-action directing consumers to Durex's landing pages on Daraz or Pandamart.¦Durex addressed Pakistani consumers' discomfort in purchasing contraceptives by utilizing Daraz and Pandamart. Our ecommerce-centric campaign maximized each platform's strengths to boost awareness and Durex product sales. From DVC to digital posts and PR videos, our witty campaign adhered to Durex's brand tone. Each asset featured a call-to-action directing consumers to Durex's landing pages on Daraz or Pandamart.

Brand: Durex Condoms
Client: Reckitt
Agency: BBDO Pakistan
Language: English

2024 SILVER

Anytime Anytime

This case study is proof that a brand doesn’t have to have SuperBowl sized budgets to get SuperBowl sized attention. How viewers engage with the big game is shifting. Over 60% of viewers engage on social platforms during the broadcast. So we hijacked the big game, by betting on the power of second-screen and elbowed our way into the game day conversation without dropping $7M. Our bet paid off. We drove double-digit sales growth, 13-month high in memberships, significant increase in favorability and awareness, and more mentions than paying advertisers.

Brand: Anytime Fitness
Client: Anytime Fitness
Agency: Mischief @ No Fixed Address
Language: English

2024 BRONZE

RozCaDose

Half of Pakistan’s female population calcium deficient, disregarding regular use of calcium supplements, realizing its importance only when nearing Osteoporosis. Emphasizing #RozCaDose, akin to "practice makes perfect" started a behavior change movement, advocating daily CaC-1000 Plus intake for a healthier life through better bone health. Through a strategically planned media strategy to drive habit change, we achieved significant volume growth from -28% to 1%, while significantly increasing our market share by +6%.

Brand: CaC 1000 Plus
Client: Haleon (Pakistan)
Agency: Adcom Pvt. Ltd.
Language: English