Health, Fitness & Wellness

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2024 SILVER

Anytime Anytime

This case study is proof that a brand doesn’t have to have SuperBowl sized budgets to get SuperBowl sized attention. How viewers engage with the big game is shifting. Over 60% of viewers engage on social platforms during the broadcast. So we hijacked the big game, by betting on the power of second-screen and elbowed our way into the game day conversation without dropping $7M. Our bet paid off. We drove double-digit sales growth, 13-month high in memberships, significant increase in favorability and awareness, and more mentions than paying advertisers.

Brand: Anytime Fitness
Client: Anytime Fitness
Agency: Mischief @ No Fixed Address
Language: English

2023 BRONZE

Would you put an Effie up your nose?

To survive in tough market conditions, Toyota’s Aygo needed a complete reinvention. We launched the new generation of this model, the Aygo X, as the segment was declining, margins were shrinking, and our key competitor was growing increasingly dominant. With a mandate to grow sales, despite a 20-25% increase in list prices, we harnessed a simple yet valuable product truth and used it successfully shift perceptions from “cheap and cheerful” to unique and desirable. Our campaign delivered 38% sales growth in a segment that declined by 18% the same year.

Brand: Meralys
Client: Jadran Galenski Laboratorij d.d.
Agency: Utorak. Biro za propagandu.
Language: English

2023 GLOBAL GRAND CONTENDER

Breaking the taboo

Although 7.5 million Poles experience constipation at least once a month, talking about it is embarrassing - while conversation is key to finding the right solution. Based on our strategy "Break the Taboo" we created bold communication that directly talks about what the competition has been silencing for years. Effects? From being market’s #2 with aided awareness less than half of eternal market leader – Xenna - we became market’s #1 reducing our awareness gap to Xenna by half. Additionally, we made Poles suffering from constipation talk about it more.

Brand: Dulco with Dulcobis and DulcoSoft Junior variants
Client: Opella Healthcare a Sanofi company
Agency: FCB Health Spark (formerly IPG Health Spark Warsaw) | An IPG Health Associate Company
Language: English