CLIENT
Haleon (Pakistan)
Kanza Zulfiqar, Senior Brand Manager
AGENCY
Saad Saleem, Account Director
Mubeshar Aziz, Head of Accounts
Mehdi Siddiq, Senior Account Manager
Usman Tahir, General Manager - Media
Ezza Syed, Senior Creative Manager
Zeeshan Jilani, Creative Director - Copy
Zeeshan Yaqoob, Art Director
Awais Dhakan, Executive Creative Director
Hassan Mehdi, Senior Media Planner Digital
Ayesha Farid, Head Of Strategy
Shoaib Shaikh, Head of Design
Sindeed Zubiar, Senior Art Director
Jon Shah, Senior Copy writer - Urdu
Azam Khan, Associate Design head
Junaid Khan, Associate Media Director
Irham Shaikh, Senior Digital Manger
Shahrukh Khan, Senior AV Manger
SUMMARY
Half of Pakistan’s female population calcium deficient, disregarding regular use of calcium supplements, realizing its importance only when nearing Osteoporosis. Emphasizing #RozCaDose, akin to "practice makes perfect" started a behavior change movement, advocating daily CaC-1000 Plus intake for a healthier life through better bone health. Through a strategically planned media strategy to drive habit change, we achieved significant volume growth from -28% to 1%, while significantly increasing our market share by +6%.
