Anytime Fitness

April Aslinger, Chief Marketing Officer
Julie Anderla, VP of Marketing of Anytime Fitness
Katie Sowieja, Senior Director of Brand Marketing of Anytime Fitness
Sara Janssen, Creative Director of Self Esteem Brands
Jenna Lyons, Marketing Operations Manager of Anytime Fitness

Mischief @ No Fixed Address *Lead Agency

Greg Hahn, Co-Founder and CCO
Kerry McKibbin, Partner & President
Kevin Mulroy, Partner & Executive Creative Director
Bianca Guimaraes, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Nimisha Jain, EVP Strategy
Hannah Newport, Senior Strategist
Ross Fletcher, Group Creative Director
Howard Finkelstein, Group Creative Director
Katilin Kehoe, Art Director
Patrick LaBelle, Copyrighter
Diana Baran, Account Director
Amanda Chau, Account Executive
Nimisha Jain, EVP Strategy
Hannah Newport, Senior Strategist
Will Dempster, EVP Head of Production
Spencer Houghton, Integrated Producer

Fish Consulting

This case study is proof that a brand doesn’t have to have SuperBowl sized budgets to get SuperBowl sized attention. How viewers engage with the big game is shifting. Over 60% of viewers engage on social platforms during the broadcast. So we hijacked the big game, by betting on the power of second-screen and elbowed our way into the game day conversation without dropping $7M. Our bet paid off. We drove double-digit sales growth, 13-month high in memberships, significant increase in favorability and awareness, and more mentions than paying advertisers.