Health, Fitness & Wellness

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2023 GRAND

OŠ I EFFIE STAVIT U NOS?

Meralys je od druge do uvjerljivo vodeće pozicije i rekordnih prodajnih rezultata dovelo jedno pitanje - "Šta to stavljaš u nos?"¦Meralys je od druge do uvjerljivo vodeće pozicije i rekordnih prodajnih rezultata dovelo jedno pitanje - "Šta to stavljaš u nos?"

Brand: MERALYS
Client: Jadran Galenski Laboratorij d.d.
Agency: Utorak. Biro za propagandu.
Language: Croatian

2023 BRONZE

Would you put an Effie up your nose?

With Meralys campaign we changed the way the category communicates i Croatia, strengthened the Meralys brand, exceeded all sales expectations, deposed our undisputed competitor from the top spot, and all this thanks to the campaign which is recognised today all over Croatia.

Brand: Meralys
Client: Jadran Galenski Laboratorij d.d.
Agency: Utorak. Biro za propagandu.
Language: English

2023 GLOBAL GRAND CONTENDER

Breaking the taboo

Although 7.5 million Poles experience constipation at least once a month, talking about it is embarrassing - while conversation is key to finding the right solution. Based on our strategy "Break the Taboo" we created bold communication that directly talks about what the competition has been silencing for years. Effects? From being market’s #2 with aided awareness less than half of eternal market leader – Xenna - we became market’s #1 reducing our awareness gap to Xenna by half. Additionally, we made Poles suffering from constipation talk about it more.

Brand: Dulco with Dulcobis and DulcoSoft Junior variants
Client: Opella Healthcare a Sanofi company
Agency: FCB Health Spark (formerly IPG Health Spark Warsaw) | An IPG Health Associate Company
Language: English