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David vs. Goliath

This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.

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Brand: Win
Client:
Agency:
Language: Spanish

Restaurants' Secret

As a new player in the market, we faced age-old giants like Young’s that hold 70% of market share. Our mission? Secure consumer love and brand status. Despite a David-and-Goliath budget battle, we aimed to disrupt and emerge as the rebel player with unmissable marketing. Our strategy? Blanket consumer touchpoints, from conventional ads to 3D OOH – a full-court press. With wit, charm, and a pinch of audacity, we were able to steal market share from Young’s and double it!


Brand: Hellmann's
Client: Unilever Pakistan Limited
Agency: Ucreative
Language: English

No te apagues, libera tu sed de juego


Brand: 360 Gamer
Client:
Agency:
Language: Spanish

2024_do_2024_e-1013-606_hero_1 Qik Banco Digital Qikverso - Más fácil, posible
2024_do_2024_e-1017-555_hero_1 Qik Banco Digital Deja de hacerte cocote con Qik
2024_pk_2024_e-2997-572_hero_1 Nurpur Nurpur Restage 2023-Breakfast Badlo
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