Commerce & Shopper
The Commerce & Shopper Effies honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process.
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2023 SILVER
KFC's Left-Handed Menu
KFC’s Left-Handed Menu was designed to surprise new and existing customers with mouth-watering, scarce and, quite frankly, absurd menu items. The retail calendar in the QSR category in Australia is wildly cluttered with offers that it’s hard to stand-out. More often than not, KFC is drowned out. So, to achieve that all-important marketing objective of attention, KFC decided to have fun and not take itself - or its retail menu - too seriously. The result? The attention, acquisition, retention and, above all, sales, that every brand in the category wants.
Brand:
KFC
Client:
KFC Australia
Agency:
Ogilvy Sydney
Language:
2022 GLOBAL GRAND CONTENDER
Traveling in the Times of Corona
The Wild Detectives has worked to create an experience for Dallas locals built around books, booze, and community-driven cultural conversation. This vision came to a halt when the pandemic forced thousands of small businesses to close permanently. The WD found a way to keep their business afloat by creating a mock travel agency, gobookatrip.com, pranking their fans with the launch of their new e-commerce site with no media budget. Sales soared by 200% and the site garnered over 30K visits within the first three days with zero media investment.
Brand:
The Wild Detectives
Client:
The Wild Detectives
Agency:
Dieste, Inc.
Language:
English
2021 BRONZE
Upgrade Your Tomorrow with Ford
Upgrade your Tomorrow achieved extraordinary Q1 2021 results for Ford amidst the continuing pandemic in Belgium and Luxembourg of +8.05% sales growth (four times the stretch goal) against an overall market decline of -17.7%. The brand stepped into the void for car buyers left by the Covid-19 cancellation of popular major motor shows which are annual sales' drivers by creating its own livestreamed virtual show full of engaging content. Viewed by more than 1M people, the cost-effective experience drove twice as much participation as the physical events it replaced.
Brand:
Upgrade Your Tomorrow with Ford
Client:
Ford Motor Company (Belgium & Luxembourg)
Agency:
Ogilvy Social Lab
Language:
English
FINALISTS
Peugeot Cars
Spark
Nestlé KITKAT
KITKAT - Make a Break For It
Ponqué Tajada
El Juego Del Trono De Las Ventas Del Ponqué Tajada
