Commerce & Shopper
The Commerce & Shopper Effies honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process.
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PROGRAM
2019 SILVER
The Big Shutdown
Saudis prefer to carry out even basic transactions in person. Upon revamping its self-service digital suite, STC needed the relaunch to be a turning point in changing customer habits and in supporting the government’s vision of a fully-digitized Saudi. On December 19th, 2018, STC closed all 220 branches in 118 cities with no prior notice and encouraged customers to go online, aided by posters that explained app usage steps and online educational videos. Doing so, STC turned reluctant, tradition-minded Saudis into modern-day e-customers and digital citizens.
Brand:
Saudi Telecom Company
Client:
Saudi Telecom Company
Agency:
J.Walter Thompson
Language:
English
FINALISTS
Peugeot Cars
Spark
Nestlé KITKAT
KITKAT - Make a Break For It
Ponqué Tajada
El Juego Del Trono De Las Ventas Del Ponqué Tajada
