CLIENT
KFC Australia
1. Sally Spriggs - Chief Marketing Officer
2. Claire Whish-Wilson - Marketing Director
3. Jordana Smith - Brand Manager
AGENCY
1. Shaun Branagan - Group Creative Director
2. Rachel Pool - Head of Strategy
3. Dani Fox - Senior Data Strategist
4. Baxter Atkins - Copywriter
5. Madeleine Batkin-Walkerden - Art Director
6. Hannah Farrell - Senior Account Director
7. Maria Torres - Art Director
Ogilvy PR Sydney
EssenceMediaCom Sydney
AKQA Sydney
SUMMARY
KFC’s Left-Handed Menu was designed to surprise new and existing customers with mouth-watering, scarce and, quite frankly, absurd menu items. The retail calendar in the QSR category in Australia is wildly cluttered with offers that it’s hard to stand-out. More often than not, KFC is drowned out. So, to achieve that all-important marketing objective of attention, KFC decided to have fun and not take itself - or its retail menu - too seriously. The result? The attention, acquisition, retention and, above all, sales, that every brand in the category wants.
