Disease Awareness & Education: Pharma/Corporate

Tejas

Brand: Arequipeña
Client:
Agency:
Language: Spanish

In the Deep

Black and Latinx men-who-have-sex-with-men continue to make up 59% of new HIV diagnoses in the US, focused primarily in the US South. Stigma prevented these communities from talking about this public health crisis – so Gilead took the conversation from public forums to private conversation with their custom podcast, In the Deep. Gilead’s campaign reached 925,441 black and Latinx men, encouraging 48,153 to consider testing with a sexual health visit. 8,110 ultimately completed an HIV test, growing Gilead’s HIV pharmaceutical market while combatting HIV in the US South.

Brand: Gilead HIV Franchise
Client: Gilead Sciences, Inc.
Agency: Initiative
Language: English

See My Skin

Less than 6% of image-based search results show skin conditions on people of color. And when Black and Hispanic people don’t feel seen in search, they’re less likely to be seen by a dermatologist. Vaseline created See My Skin: the only database designed to search conditions on skin of color. We aggregated thousands of images of the most searched skin conditions, building the world’s most diverse medical image library. Then, we directly connected people of color with culturally competent dermatologists– representing an increase of 1,430% in people seeking dermatological care.

Brand: Vaseline
Client: Vaseline
Agency: Edelman
Language: English