Disease Awareness & Education: Pharma/Corporate

Brand/Client efforts designed to educate and/or promote health awareness. Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award.

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PROGRAM

2021 BRONZE

#DistanceDance

In March 2020, the world faced the rapid spread of Covid-19. Everyone needed to do their part, but there was one generation that wasn’t: Gen-Z. P&G believes in being a force for good, and so when the Governor of Ohio called, P&G immediately stepped forward. The #distancedance challenge was born, and a cultural phenomenon ensued. 17.7BN views of the hashtag and 4.2m consumer-generated videos later, what started with one call turned into a widely impactful campaign that positively changed the way Gen-Z thought, and most importantly behaved, during the pandemic.

Brand: Procter & Gamble
Client: Procter & Gamble
Agency: Grey
Language: English

2020 BRONZE

Roo High School

We were challenged with spurring Black and Latinx teens to become more knowledgeable advocates for their own health. Our audience is hesitant to trust PSAs and more likely to find inaccurate answers from the sources in which they currently look. We introduced Roo High School to discuss the topics on their minds, presented by unique voices they can relate to.

Brand: Planned Parenthood
Client: Planned Parenthood Federation of America
Agency: R/GA New York
Language: English

2018 GOLD

Time Is A Beautiful Thing

Every 2 minutes, a woman in the U.S. is diagnosed with breast cancer. Every 13 minutes, a woman in the U.S. loses her battle with the disease. While many brands talk about breast cancer awareness, Americans have become “pinkwashed” and numb to their ability to help. Ulta Beauty's “Time is a Beautiful Thing” campaign made Americans aware that even a small donation can make a big impact and fund life-saving research through the Breast Cancer Research Foundation (BCRF) and helped raise over $4 million for BCRF.

Brand: Ulta Beauty
Client: Ulta Beauty
Agency: MullenLowe Winston-Salem
Language: English

FINALISTS

Astellas – Vasomotor Symptoms (VMS) Disease State Awareness Heat on the Street: Raising Awareness of Vasomotor Symptoms (Hot Flashes and Night Sweats Due to Menopause)