Disease Awareness & Education: Pharma/Corporate

Brand/Client efforts designed to educate and/or promote health awareness. Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award.

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PROGRAM

2020 BRONZE

Roo High School

We were challenged with spurring Black and Latinx teens to become more knowledgeable advocates for their own health. Our audience is hesitant to trust PSAs and more likely to find inaccurate answers from the sources in which they currently look. We introduced Roo High School to discuss the topics on their minds, presented by unique voices they can relate to.

Brand: Planned Parenthood
Client: Planned Parenthood Federation of America
Agency: R/GA New York
Language: English

2018 GOLD

Time Is A Beautiful Thing

Every 2 minutes, a woman in the U.S. is diagnosed with breast cancer. Every 13 minutes, a woman in the U.S. loses her battle with the disease. While many brands talk about breast cancer awareness, Americans have become “pinkwashed” and numb to their ability to help. Ulta Beauty's “Time is a Beautiful Thing” campaign made Americans aware that even a small donation can make a big impact and fund life-saving research through the Breast Cancer Research Foundation (BCRF) and helped raise over $4 million for BCRF.

Brand: Ulta Beauty
Client: Ulta Beauty
Agency: MullenLowe Winston-Salem
Language: English

2017 SILVER

First Haircut

Every two minutes, a woman in the United States is diagnosed with breast cancer and faces a loss of health and identity. For a breast cancer survivor who's lost her sense of self, the journey of triumphantly reclaiming one's beauty can be linked to a simple milestone: that first haircut after treatment. By leverage the journey of one survivor, Tracy DeSoto, in reversing her own cancer narrative, leading to her self-reclamation, Ulta Beauty raised $2.6mm dollars for the BCRF and inspired millions of women to join the fight.

Brand: Ulta Beauty
Client: Ulta Beauty
Agency: MullenLowe U.S.
Language: English

FINALISTS

Astellas – Vasomotor Symptoms (VMS) Disease State Awareness Heat on the Street: Raising Awareness of Vasomotor Symptoms (Hot Flashes and Night Sweats Due to Menopause)