Disease Awareness & Education: Pharma/Corporate
Brand/Client efforts designed to educate and/or promote health awareness. Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award.
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PROGRAM
2015 GOLD
Act F.A.S.T.
Nearly 800,000 people have a stroke each year. But until recently, only 1 out of 4 stroke victims arrived at the hospital fast enough to reduce their chance of serious long-term disability. Genentech set out to change that. Through the Act F.A.S.T. campaign, hospitals and advocacy groups were able to effectively educate the public on the signs of stroke and need to get to the hospital right away. After launch, traffic to the website skyrocketed and the percent of patients optimally treated saw its first increase in almost 2 decades.
Brand:
Genentech, Inc.
Client:
Genentech, Inc.
Agency:
CDMiConnect
Language:
English
2015 BRONZE
Drop Your Pants for Underwareness
665 million Americans have bladder control problems, and almost half of them are younger than 50. Statistically true, but hard to digest, Depend had a mission to shatter the societal stigma against incontinence. The shame around incontinence is inextricably linked to Depend, so when we redefine cultural norms, we redefine our brand. By creating a campaign that overcame the shame of bladder leakage through a mass, public display of solidarity, Depend significantly reduced the shame associated with the condition by 1/3 generating 19,000 sample requests in just the first month.
Brand:
Depend
Client:
Kimberly-Clark
Agency:
Ogilvy & Mather
Language:
English
FINALISTS
Astellas – Vasomotor Symptoms (VMS) Disease State Awareness
Heat on the Street: Raising Awareness of Vasomotor Symptoms (Hot Flashes and Night Sweats Due to Menopause)
American Society of Clinical Oncology (ASCO)
The Most Beautiful Sound
hpv.com.hk
Men's Choice Matter
