Disease Awareness & Education: Pharma/Corporate

Brand/Client efforts designed to educate and/or promote health awareness.  Efforts targeted to either healthcare professionals, patients and/or consumers are eligible for this award. 



Time Is A Beautiful Thing

Every 2 minutes, a woman in the U.S. is diagnosed with breast cancer. Every 13 minutes, a woman in the U.S. loses her battle with the disease. While many brands talk about breast cancer awareness, Americans have become “pinkwashed” and numb to their ability to help. Ulta Beauty's “Time is a Beautiful Thing” campaign made Americans aware that even a small donation can make a big impact and fund life-saving research through the Breast Cancer Research Foundation (BCRF) and helped raise over $4 million for BCRF.

Brand: Ulta Beauty
Client: Ulta Beauty
Agency: MullenLowe Winston-Salem

First Haircut

Every two minutes, a woman in the United States is diagnosed with breast cancer and faces a loss of health and identity. For a breast cancer survivor who's lost her sense of self, the journey of triumphantly reclaiming one's beauty can be linked to a simple milestone: that first haircut after treatment. By leverage the journey of one survivor, Tracy DeSoto, in reversing her own cancer narrative, leading to her self-reclamation, Ulta Beauty raised $2.6mm dollars for the BCRF and inspired millions of women to join the fight.

Brand: Ulta Beauty
Client: Ulta Beauty
Agency: MullenLowe U.S.

Act F.A.S.T.

Nearly 800,000 people have a stroke each year. But until recently, only 1 out of 4 stroke victims arrived at the hospital fast enough to reduce their chance of serious long-term disability. Genentech set out to change that. Through the Act F.A.S.T. campaign, hospitals and advocacy groups were able to effectively educate the public on the signs of stroke and need to get to the hospital right away. After launch, traffic to the website skyrocketed and the percent of patients optimally treated saw its first increase in almost 2 decades.

Brand: Genentech, Inc.
Client: Genentech, Inc.
Agency: CDMiConnect

2017_he_2017_e-1510-867_hero_1 Movantik Envy
2016_he_2016_439958_hero_1 Aetna The 11 Initiative
2016_he_2016_441479_hero_1 Unbranded Initiative Helping Smokers Click to Quit with Quitters Circle

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