Gilead Sciences, Inc.

Ryan Sinclair, Director, HIV Franchise Marketing
Andrea Porzio, Senior Director, HIV Franchise Marketing

Initiative *Lead Agency

Dmitry Tkach, Group Director, Client Advice & Management
Nelson Leung, Group Director, Communications Design
Jamie Chasin, Director, Digital Partnerships
Alma Cienski, Senior Communications Designer, Communications Design
Leo Friedman, Associate, Communications Design
Jennifer Stefenac, Group Director, Digital Partnerships

Mediabrands Content Studio *Lead Agency

Jessica Klein, EVP, Content East Coast
James DeBarros, Group Creative Director
Alejandro Lopez , Chief Creative Officer, US
Anthony Hello, EVP, Content Mid-West

iHeart Media

Jennifer Pruzan, VP, iHeart Health Media
James Foster , Editor, Engineer
Ivette Lopez , Writer
Zach Stafford , Host

Black and Latinx men-who-have-sex-with-men continue to make up 59% of new HIV diagnoses in the US, focused primarily in the US South. Stigma prevented these communities from talking about this public health crisis – so Gilead took the conversation from public forums to private conversation with their custom podcast, In the Deep. Gilead’s campaign reached 925,441 black and Latinx men, encouraging 48,153 to consider testing with a sexual health visit. 8,110 ultimately completed an HIV test, growing Gilead’s HIV pharmaceutical market while combatting HIV in the US South.