2024
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PUBLISHED CASE
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CASES
- 2024 United Kingdom
- Travel & Tourism
- FINALIST
- How playing a scary game of hide and seek through multilayered media storytelling, became a frightening success for Alton Towers Resort
- Agency: TBWA\MCR
- Brand: Alton Towers Resort
- Client: Alton Towers Resort
- Language: English
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- 2024 United Kingdom
- Behavioural Science
- FINALIST
- Mental health is a big issue; this is how Every Mind Matters is making it smaller
- Agency: MullenLowe London
- Brand: Department of Health and Social Care
- Client: Department of Health and Social Care
- Language: English
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- 2024 United Kingdom
- Retail
- FINALIST
- Lidl: When the Challenger becomes a British Staple.
- Agency: Accenture Song
- Brand: Lidl
- Client: Lidl GB
- Language: English
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- 2024 United Kingdom
- Seasonal Marketing
- FINALIST
- How we made Christmas a walk in the park
- Agency: TBWA\MCR
- Brand: Park Christmas Savings
- Client: Park Christmas Savings
- Language: English
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- 2024 United Kingdom
- Positive Change - Social Good: Brands
- FINALIST
- The Hardest Subject: How ITV’s “Britain Get Talking” used the mechanics of schools to enable mental health conversations at home
- Agency: Uncommon Creative Studio
- Brand: ITV
- Client: ITV PLC
- Language: English
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- 2024 United Kingdom
- New Product or Service Introduction or Line Extension
- FINALIST
- ITVX: How a new platform gave a traditional broadcaster a fresh lease of life
- Agency: Uncommon Creative Studio
- Brand: ITV
- Client: ITV PLC
- Language: English
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- 2024 United Kingdom
- Sustained Success - Products
- FINALIST
- When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.
- Agency: adamandeveddb
- Brand: McCain
- Client: McCain Foods
- Language: English
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- 2024 United Kingdom
- Sustained Success - Services
- FINALIST
- Scaling-up Starling with Stature & Substance
- Agency: Wonderhood Studios
- Brand: Starling Bank
- Client: Starling Bank
- Language: English
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- 2024 United Kingdom
- Internet & Telecom
- FINALIST
- From cutting prices to cutting the crap: how SMARTY hit record growth by challenging Malarkey
- Agency: MSQ Partners
- Brand: SMARTY mobile
- Client: SMARTY mobile
- Language: English
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- 2024 United Kingdom
- Seasonal Marketing
- FINALIST
- The Flamingo Effect: How ruffling some feathers brought the Sparkle back to Very
- Agency: The Gate London
- Brand: Very
- Client: The Very Group
- Language: English
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