CLIENT
Lidl GB
Jessica Rayner, Head of Brand and Strategy Lidl GB
Joanna Gomer, Head of Campaigns and Media at Lidl GB
Rachel Hayes, Media Team Manager
Prachi Jain, Consumer Insights, Brand & Strategy
AGENCY
Rachael Quarmby, Planning Director
Amy Gilmore, Head of Creative Strategy
Claire Taylor, Deputy Head of Strategy
Luke Ramm, Creative Director
Joe Holt, Creative Director
Charlotte Farrington, Managing Partner
Rupert Bloor, Business Lead
Isabelle Zacharia, Strategy Director
Zoe Eagle, Co-chief
Sophie Linnegar, Strategy Partner
Ike Ogbodo, Senior Consultant, Analytics
Charlie Ebdy, CSO
Juliet Davies, Strategist
Katrina Edwards, Client Partner
Faye Gilman, Managing Partner and Head of Client Leadership
Marcella Dalenogari, Executive Business Director
David Eyre, Business Director
Sarah Drum, Client Leadership Associate Director
Alice Baines, Media Planning Business Director
Ebiquity
Gavin Desir, Director
SUMMARY
This is a coming-of-age story.
The period after a brand has achieved meteoric growth but is yet to fully establish itself as a leading player.
Lidl stepped up to embrace its unique character and assert its new position through three Lidl Levers of growth; Democracy, Discovery, and Optimism. As Lidl turns 30, it has matured from Category Challenger into the Unconventional British Staple.
