2024
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PUBLISHED CASE
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CASES
- 2024 United Kingdom
- Social Media
- FINALIST
- Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth
- Agency: McCann Manchester
- Brand: Aldi UK
- Client: Aldi UK Ltd.
- Language: English
- 2024 United Kingdom
- Sustained Success - Services
- FINALIST
- Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth
- Agency: McCann Manchester
- Brand: Aldi UK
- Client: Aldi UK Ltd.
- Language: English
- 2024 United Kingdom
- New Product or Service Introduction or Line Extension
- FINALIST
- Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
- Agency: Mother
- Brand: Uber
- Client: Uber
- Language: English
- 2024 United Kingdom
- Travel & Tourism
- FINALIST
- Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
- Agency: Mother
- Brand: Uber
- Client: Uber
- Language: English
- 2024 United Kingdom
- Sustained Success - Products
- FINALIST
- How The National Lottery used advertising to create its own luck, contributing an extra £689 million to good causes
- Agency: Adam&EveDDB London
- Brand: The National Lottery
- Client: Camelot
- Language: English
- 2024 United Kingdom
- Government & Public Service
- FINALIST
- Waiting to Live: Shining a light on children waiting for a transplant
- Agency: VML UK
- Brand: NHS Organ Donation
- Client: NHS Blood and Transplant
- Language: English
- 2024 United Kingdom
- Positive Change - Social Good: Non-Profit
- FINALIST
- Waiting to Live: Shining a light on children waiting for a transplant
- Agency: VML UK
- Brand: NHS Organ Donation
- Client: NHS Blood and Transplant
- Language: English
- 2024 United Kingdom
- Topical Marketing
- FINALIST
- The Wonderful Everyday in a cost of living crisis
- Agency: Mother London
- Brand: IKEA
- Client: IKEA UK
- Language: English
- 2024 United Kingdom
- Restaurants
- FINALIST
- An unreasonable ask - how KFC had their chicken and ate it too, at Christmas
- Agency: Mother
- Brand: KFC
- Client: KFC (UK)
- Language: English