Carpe Diem - Services

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.




People like it when their good deeds are recognized by others and they hate it, when their intentions are misunderstood. So together with charity fund Tabletochki we presented people with #MoneyCanChallenge – an entertaining way to publicly state your social awareness without being criticized. By doing so we managed to gather 400K hrn for charity needs and gain 20 000 000 people coverage on zero budget.

Brand: Tabletochki
Client: Tabletochki
Agency: Leo Burnett Ukraine

The More The Merrier - How ALDI continues to win over Aussies at Christmas.

From Surfing Santas to The Tinkletons, ALDI Christmas is a major retail event. But big success comes with big expectations, competition and Christmas clichés aplenty. Whilst ALDI saw increases at Christmas, perception of quality lagged behind competitors. And with a year of Colesworths pushing half price, ALDI’s value had been knocked. ALDI’s 2017 campaign reframed the value equation from crude quality/price to ‘generosity’ demonstrating ALDI could entice the hungry Christmas mobs in a uniquely Australian way. It was the most successful yet delivering xx lift in sales despite a xx reduction in campaign spend, netting an ROI of xx for every dollar spent.

Brand: Aldi
Client: Aldi Australia
Agency: BMF

Kids are Tougher than the Streets

This case is about the toughest people in one of the toughest warzones. They’re not soldiers, cops or gangsters. They’re children. And they make the tough choice to defiantly reject crime on their streets. Instead, they choose hope by joining a safe-haven called Off The Street Club. Our “Hope is Tougher” campaign raised the most money in the Club’s history – 20% more than previous years and enough to keep 3,000 kids off the streets. And it proved that thoughtful strategy and communications can make a difference in people’s lives.

Brand: Off The Street Club
Client: Off The Street Club
Agency: Energy BBDO

2019_au_2019_057_hero_1 The Dry July Foundation The Reclaiming of Dry July
2019_au_2019_061_hero_1 The Heart Foundation Australia Australia's Worst Serial Killer
2019_us_2019_e-3799-222_hero_1 Verizon Answering the Call

Filter by:
+ Add More Filters

To browse winners in this category from previous years