Carpe Diem - Services

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.

2019 SILVER

$450 million: Selling Da Vinci's Salvator Mundi

True artistic mastery will always command high prices, but appealing to emotion and ego can create a bidding war for the record books. In this case, the sale of “The Last Da Vinci”, or Salvator Mundi, for $450 million. The highest price ever paid for a piece of art.

Brand: Christie’s
Client: Christie's New York
Agency: Droga5
Language: English

2019 BRONZE

Prescribed to Death

How can you get Americans to take the threat of prescription opioid addiction seriously when they don’t believe addiction can happen to them? This was National Safety Council’s challenge as they sought to combat the surging epidemic. NSC had the foresight to confront the crisis before the nation fully acknowledged the threat, allowing NSC to establish themselves as a leader on the issue just as it became a national headline. The resulting program earned national attention for NSC and gave 1 million+ Americans a tool to protect themselves from addiction.

Brand: National Safety Council
Client: National Safety Council
Agency: Energy BBDO
Language: English

2018 GOLD

#MoneyCanChallenge

People like it when their good deeds are recognized by others and they hate it, when their intentions are misunderstood. So together with charity fund Tabletochki we presented people with #MoneyCanChallenge – an entertaining way to publicly state your social awareness without being criticized. By doing so we managed to gather 400K hrn for charity needs and gain 20 000 000 people coverage on zero budget.

Brand: Tabletochki
Client: Tabletochki
Agency: Leo Burnett Ukraine
Language: English

FINALISTS

SAP Open Letter

Ally Financial It's Payback Time

The Dry July Foundation The Reclaiming of Dry July