Carpe Diem - Services
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.
FCK we're sorry - turning a moment of crisis into an opportunity for positive brand fame
This paper is about seizing a moment in time, that could have marked the beginning of the end for KFC. In the midst of the worst crisis facing the business in recent years, KFC took a brave step, running a bold and meticulously crafted tactical advertisement that turned the tide of public opinion. Widely hailed as a brilliant move, it created global buzz, reaching 800 million people, shared 220 million times, raised key brand metrics that translated into penetration and sales recovery by the end of the year.
Client: KFC UK&I
Agency: Mother London
To outgrow a shrinking category, IHOP needed to think beyond the pancake by launching new burgers. To convince an indifferent world, we needed to prove that we took our burgers as seriously as our pancakes. So we did the most serious thing possible. We changed our name to IHOb. The simple flip of a P to a b started a world-wide guessing game. Upon revealing b = burgers, we ignited a viral phenomenon that sparked cultural debate, skyrocketed burger sales, and rekindled America's love for IHOP.
$450 million: Selling Da Vinci's Salvator Mundi
True artistic mastery will always command high prices, but appealing to emotion and ego can create a bidding war for the record books. In this case, the sale of “The Last Da Vinci”, or Salvator Mundi, for $450 million. The highest price ever paid for a piece of art.
Client: Christie's New York