Carpe Diem - Services

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or service in a bright spotlight and creating immediate and measurable impact.



Project 84

Male suicide is the single biggest killer of men under 45.But how do you get people talking about an issue nobody wants to talk about?That was the question we set out to answer, when 84 haunting statues suddenly appeared on top of the ITV tower, one cold morning in March...

Brand: CALM
Client: C.A.L.M.
Agency: adam&eveDDB

YOTA ad in the entry for Effie

How can a small mobile carrier increase subscriber base if the entire audience has been already divided between four giant competitors with vastly superior media resources? YOTA decided to make a bold move - to redefine traditional approach to advertising instead of trying to dress up their product. In absurdly straightforward deadpan campaign, the brand hasn’t said anything to the consumer except the only important thing: what they see is a YOTA ad. The effect was overwhelming: highest sales record of the last 1.5 years, highest-ever rate of spontaneous brand awareness, discussion on the internet, and unprecedented amount of UGC.

Brand: YOTA
Client: Skartel LLC
Agency: Friends Moscow

FCK we're sorry - turning a moment of crisis into an opportunity for positive brand fame

This paper is about seizing a moment in time, that could have marked the beginning of the end for KFC. In the midst of the worst crisis facing the business in recent years, KFC took a brave step, running a bold and meticulously crafted tactical advertisement that turned the tide of public opinion. Widely hailed as a brilliant move, it created global buzz, reaching 800 million people, shared 220 million times, raised key brand metrics that translated into penetration and sales recovery by the end of the year.

Brand: KFC
Client: KFC UK&I
Agency: Mother London

2019_au_2019_057_hero_1 The Dry July Foundation The Reclaiming of Dry July
2019_au_2019_061_hero_1 The Heart Foundation Australia Australia's Worst Serial Killer
2019_us_2019_e-3799-222_hero_1 Verizon Answering the Call

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