Positive Change - Social Good: Brands

Give you the water in my name

Brand: FOTILE
Client: Fotile
Agency: Shanghai SG+ Advertising
Language: Mandarin

Generation M

One of the key business needs in 2016 was a retention of leadership in the number of subscribers and maintenance of the lowest in the market customer churn in the conditions of a high competition, as well as gradual “erosion” of difference in quality and prices of services provided by the operators. To achieve this objective, it is necessary to boost loyalty and build trust among the current and potential subscribers, which in the conditions of economic instability in the country can be resolved in the most efficient way by implementation of socially minded projects. The target audience of the project includes children (above 6 years old) and Gen Y teenagers who are the most advanced online users and in the coming 10-15 years will become the main economic force largely defining the consumption profile.

Brand: MTS
Client: MTS
Agency: MTS
Language: English, Russian

#DiningForBrussels

In an age of media warfare, terrorist organisations aim to dominate the media narrative to create public fear of damage - rather than damage itself. Newspaper brands De Tijd and L’Echo used the power of their own communication platforms to fight back by launching #DiningForBrussels. Without significant media budget, but by activating our influential readers community, we successfully created a positive counter-story, marshalling a movement of social resistance. Or how a simple, powerful idea, built on a strong insight, successfully generated mass media attention, beating terrorist narrative on social media.

Brand: De Tijd/L'Echo
Client: Mediafin
Agency: FamousGrey
Language: English