Shopper Marketing: Multi-Retailer Program

For campaigns that ran with a central idea and executed that idea via dedicated rollouts to three or more different retail chains.




RITZ Crackers have always been a traditional household, entertaining staple around the holidays, which is also why sales typically spike for RITZ in Q4. In order to continue to grow sales for the brand, RITZ had to turn the page and re-imagine what traditions mean to a new generation of shoppers - Transitional Millennials. We started with the season when social calendars start filling up – spring. We gave these socially driven shoppers, RITZpiration, inspiring recipes reflective of their spring social calendars.

Brand: RITZ Cracker
Client: Mondelez International
Agency: Geometry Global

#Say It With Pepsi

With young cola drinkers looking at the category in a whole new way, we helped differentiate Pepsi at shelf with #SayItWithPepsi - their biggest campaign in a decade. We designed over 200 custom emojis, placed them on millions of Pepsi bottles and got the word out with a "kitchen sink" campaign that turned every touchpoint into an opportunity for self-expression. By the end of the Summer, we had crushed every objective and had everyone talking.

Brand: Pepsi
Client: PepsiCo
Agency: TracyLocke

OREO Cookie Balls

During the Holidays, shoppers look for easy recipes that deliver the holiday wow factor and help them avoid the recipe fail. So we created OREO Cookie Ball recipes the reindeer, penguin, cute melting snowmen and a Target-exclusive gingerbread house requiring three ingredients and a no-bake solution that will impress everyone. By focusing on three retailers, Target, Publix and Meijer, we drove incremental sales of OREO Cookies, grew the entire cookie category and even got OREO Cookie balls trending on Google.

Brand: OREO Cookies
Client: Mondelez International
Agency: Geometry Global

2018_sme_2018_e-341-796_hero_1 Quaker Quaker Overnight Oat Launch
2017_sme_2017_e-97-344_hero_1 Axe, Dove Men+Care, Degree for Men, Degree for Women, Dove female. Unilever Dry Sprays Game Changer
2016_sme_2016_440057_hero_1 Dove, Dove Men+Care, Degree, Axe Unilever Dry Spray Antiperspirant Launch

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