Commerce & Shopper: Multi-Retailer Program

For campaigns that ran with a central idea and executed that idea via dedicated rollouts to three or more different retail chains.

2019 BRONZE

Master Your Summer

Tyson products are grilling mainstays, peaking during the key summer holidays: Memorial Day, 4th of July and Labor Day. As grilling captains, we needed to do something different to grow our categories—we had to think beyond backyard cookouts and summer holidays. We conducted primary research, analyzing 9300 user-generated social videos to learn: Summer is not a season, it’s a lifestyle. And that lifestyle varied greatly by retailer. Leveraging retailer-specific shopper insights, we identified top-indexing summer activity trends, and integrated Tyson into ownable, retailer-specific usage occasions.

Brand: Aidells, Ball Park, Hillshire Farm, Sara Lee, State Fair, Tyson, Wright Brand Bacon
Client: Tyson Foods
Agency: IN Connected Marketing
Language: English

2018 BRONZE

RITZpiration

RITZ Crackers have always been a traditional household, entertaining staple around the holidays, which is also why sales typically spike for RITZ in Q4. In order to continue to grow sales for the brand, RITZ had to turn the page and re-imagine what traditions mean to a new generation of shoppers - Transitional Millennials. We started with the season when social calendars start filling up – spring. We gave these socially driven shoppers, RITZpiration, inspiring recipes reflective of their spring social calendars.

Brand: RITZ Cracker
Client: Mondelez International
Agency: Geometry Global
Language: English

2017 SILVER

#Say It With Pepsi

With young cola drinkers looking at the category in a whole new way, we helped differentiate Pepsi at shelf with #SayItWithPepsi - their biggest campaign in a decade. We designed over 200 custom emojis, placed them on millions of Pepsi bottles and got the word out with a "kitchen sink" campaign that turned every touchpoint into an opportunity for self-expression. By the end of the Summer, we had crushed every objective and had everyone talking.

Brand: Pepsi
Client: PepsiCo
Agency: TracyLocke
Language: English

FINALISTS

NABISCO SCORE BIG with NABISCO

Nutrena ProForce ProForce: Sports Advertising for Horses

TRISCUIT Crackers and Sabra Hummus TRISCUIT Crackers and Sabra Hummus - Tastiest Year Ever