Mondelez International

Jennifer Mason, Customer Director, Shopper Marketing
Jillian Durojaiye, Customer Director, Shopper Marketing
Anne Martin, Customer Director, Shopper Marketing
Andrea Suarez-Navarro, Operations Manager
Erin Sweeney, RVP, Shopper Marketing and Strategic Partnerships

VMLY&R Commerce United States *Lead Agency

Lauren Blass, Vice President, Client Engagement
Jeremy Ruiz, Vice President, Group Creative Director
Jowita Kostek, Creative Director
Charlotte Thomas, Senior Project Manager
Lindsay Weinberg, Senior Art Director
Gary Kelly, Copywriter

Coleangelo & Partners

TRISCUIT partnered with Sabra Hummus to attract new consumers who primarily shop the perimeter and are interested in fresh, better-for-you snack options. The partnership resulted in increased category and TRISCUIT sales at Albertsons, Kroger and Publix, and increased household penetration. At Kroger, TRISCUIT sales increased by +7.89% vs. YAGO, and household penetration increased +1.25% vs. YAGO. 40% of offer redeemers at Publix were new TRISCUIT buyers, and 24% of redeemers at Albertsons were also new to the brand.