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SCJohnson
Ziploc Functional Fashion

RAN IN: United States

CLIENT
S.C. Johnson

AGENCY
TracyLocke *Lead Agency

Phil Camarota, Chief Creative Officer
Sabrina Diez, SVP, Executive Creative Director
Casey Diehl, Group Creative Director
Erin Collins, Creative Director
Erin Heraty, Associate Creative Director
Laura Wilkens, Associate Creative Director
Blair Carlisle, Senior Copywriter
Keith Katona, SVP, Global Business Lead
Megan Hague, Director, Omnichannel Strategy
Eric Jensen, Account Director
Jackie Dempsey, Senior Art Director


Energy BBDO (Omnicom)



Molecular BBDO



United Entertainment Group



Omnicom Media Group



SUMMARY

This multi-retailer campaign helped shoppers experience the Beauty of Bag Bliss with fashion-forward Ziploc Accessory Bags. While Ziploc was the category leader in superior food storage, growing the brand was a challenge. By creating a category within a category across retailers including Walmart, Kroger, Costco and Amazon, Ziploc entered the world of fashion and beauty organization, helping shoppers find what they’re looking for and look good doing it. This attributed to shopper increases from Y1 to Y2 in basket size +12%, spend per trip +18%, and brand loyalty +15.8%.

CASE STUDY

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CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Mobile,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Social: Organic,Digital Mktg. – Video Ads,Retail Experience: Digital,Retail Experience: In Store,Influencer / Key Opinion Leader

Language: English