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Heart and Soul

The "Heart and Soul" television advertising struck a highly relevant chord with Small Business Owners and successfully grew American Express Corporate Card's Cardmember base in a highly competitive marketplace. The "Heart and Soul" television advertising was charged with generating an aggressive number of new American Express Corporate Cardmembers at an acceptable cost, supporting other Card acquisition channels, and reinforcing the Card's image to spur applications from high quality prospects and to help retain Cardmembers over time. The advertising exceeded all goal thresholds, helping the Corporate Card grow its Cardmember base and increase its already strong position among the highly valued small business owner audience.

Brand: American Express
Client: American Express Company
Agency: Wunderman Cato Johnson
Language: English

Ocean City: Let Yourself Go

Brand: Ocean City, Maryland
Client: The Town of Ocean City Maryland
Agency: Richardson, Myers & Donofrio, Inc.
Language: English

Home and Family

Brand: Meredith
Client: Meredith Corporation
Agency: Saatchi & Saatchi
Language: English