Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
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PROGRAM
1996 BRONZE
Strength in Numbers
Despite the negative force of two 1994 airline crashes and the consequent criticism of the press the USAir campaign "Strength in Numbers" has, in a very short time with a very small but highly targeted media effort, helped bring the airline back from the brink of disaster. Increasingly positive consumer perceptions show that USAir's advertising has helped the airline begin to re-claim the important business traveler segment and increase positive customer perceptions of the brand as a large professional safe airline--one dedicated to meeting the needs of business travelers.
Brand:
USAIR
Client:
USAIR, Inc.
Agency:
McCann-Erickson New York
Language:
English
1995 GOLD
We See
Challenging conventional thinking about business database information, the campaign completely repositioned Dun & Bradstreet. Customers and prospects came to regard D&B as a source for accessible, actionable ways to find profit throughout their companies. The company image and brand evolved to represent "opportunity" and "profit" from strictly "credit risk management".
Brand:
Dun & Bradstreet
Client:
The Dun & Bradstreet Corporation
Agency:
Wells Rich Greene BDDP Inc.
Language:
English
1995 SILVER
Trailblazer Agent Program
Elicit response, interest, and staffing for Independent Life positions from individuals of a higher, more aggressive, sales-oriented caliber than previously found--thereby resulting in higher sales productivity and lower customer lapse rates.
Brand:
Independent Life
Client:
Independent Life & Accident Insurance Company
Agency:
WestGroup
Language:
English
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
