Transportation

Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.

FILTER BY:

PROGRAM

1997 BRONZE

Freedom Campaign Test Market

The agency was challenged to demonstrate that national advertising could help make Amtrak operationally self financing vy the end of the century vy attrackting car and plane users back to the train. The "Freedom" campaign was developed to demonstrate to families and seniors the advatages of train travel over cars and planes repectively for major leisure trips. In an advertising upweight test sales rose by 19% over the control regions, 2.7 to 1 payback for the incremental expenditure.

Brand: Amtrak
Client: Amtrak
Agency: DDB Worldwide
Language: English

1996 GOLD

Illustrations

To reverse share losses caused by the influx of low fare short haul airlines in the west coast, UAL introduced Shuttle by United. Launched via a broad, multi-media campaign by Leo Burnett, this new an 'Airline within an Airline', was based on a paradigm very unlike its parent, from image right through operations. Year one results indicate that the Shuttle initiative has been an overwhelming success, surpassing most goals and turning a profit right out of the gate.

Brand: Shuttle by United
Client: Shuttle by United
Agency: Leo Burnett USA
Language: English

1996 SILVER

Express Lanes Introduction Campaign

By all measures, the Georgia DOT Express Lane announcement campaign was a success. We were about to announce this major construction project to commuters in such a way that they understood how massive the project ways and how much it would inconvenience their lives. However, the project was also explained in such a way, through advertising and public relations, that residents, commuters and local organizations remained supportive of the construction project's overall mission: helping Atlanta manage its traffic.

Brand: Express Lanes, Georgia DOT
Client: Georgia Department Of Trasportation
Agency: Siddall, Matus & Coughter, Inc.
Language: English