Transportation
Air, train, bus, taxi, rideshare services, subway systems, bike shares, car rentals, ferries, etc.
FILTER BY:
PROGRAM
2001 SILVER
The Passenger's Airline
In order to repair the broken relationship between Delta Air Lines and frequent business travelers in the New York market, the carrier launched a new brand campaign that presented the benefits of its products and services from the passenger's perspective. The fully integrated campaign, which for the first time united Delta's family of products under one executional umbrella, significantly increased brand consideration and involvement during a period when passenger distrust of airlines had reached epic proportions.
Brand:
Delta Air Lines
Client:
Delta Air Lines
Agency:
Leo Burnett USA
Language:
English
2001 SILVER
The Upper Class Campaign
The competition was cloning Virgin Atlantic's products and beginning to erode Virgin's success amongst business travelers. With Virgin's new Business Class delayed, Virgin was forced to launch a new campaign without the anticipated new product. Virgin was able to turn a handicap into a huge success.
Brand:
Virgin Atlantic
Client:
Virgin Atlantic Airways
Agency:
CMG Communications
Language:
English
2000 SILVER
Austin Powers Campaign
Virgin Atlantic's goal was to return the airline to the considered set of transatlantic carriers to London. This would be achieved by increasing top mind awareness that Virgin flies to London. The airline tied in with "Austin Powers: The Spy Who Shagged Me," with a campaign emphasizing out-of-home, radio, interactive and special events. The film was chosen based on its London-oriented story, its anticipated high profile and its fun tone.
Brand:
Virgin Atlantic
Client:
Virgin Atlantic Airways
Agency:
CMG Communications
Language:
English
FINALISTS
Ad Council
It's Up to You
Chevrolet
There's Only One Guy For The Job
Goldfish
Go For The Handful
