Retail

Addicts

Micrografx launched its crayola software into an extremely cluttered and competitive category. Despite a modest budget, a jarring campaign built around kids' addiction to video games and TV made the Brand #2 in the "edutainment" category.

Brand: Crayola Amazing Art Adventure/Art Studio from Micrografx
Client: Micrografx
Agency: Suissa Miller Advertising
Language: English

Change

Brand: J.C. Penney
Client: J.C. Penny Co.
Agency: Temerlin McClain
Language: English

Positive Energy: Project Vanguard

Brand: 7-Eleven
Client: Southland Corp.
Agency: J. Walter Thompson
Language: English