Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.

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1996 BRONZE

SuperShockers

Super Shockers was a campaign developed for Super Kmart Center to increase awareness and drive traffic and sales by turning "loss leaders" into an identifiable asset that only Super Kmart Center could own. We called them Super Shockers because they had prices so low they would "shock" you on things you use every day. And Super Kmart would feature a different Super Shocker every day. Our competitors were caught off guard each day not knowing what offer we were going to Super Shock them, and our customers with.

Brand: Super Kmart Center
Client: Kmart Corporation
Agency: Ross Roy Communications
Language: English

1995 GOLD

The New Thinking in Banking

Franklin Bank Radio Campaign Business Checking Account Franklin Bank, an independently-owned commercial bank in Metro Detroit, wanted to capture a strong percentage of the area's considerable small-business commercial checking account market. Franklin's goal was to increase their business checking account deposits to a minimum of 18 percent of their total deposit portfolio. Franklin poured all of their media advertising dollars into radio only, creating ads that use humor to illustrate a typical small businessperson's frustrations in dealing with enormous banks. Listeners flocked in droves to Franklin Bank and after the first year, Franklin's business checking account balances are up to 15.2 percent of their total portfolio, well on their way to achieving their overall goal.

Brand: Franklin Bank
Client: Franklin Bank, N.A.
Agency: Solomon Friedman Advertising
Language: English

1995 SILVER

Call Out

The Call Outs campaign was designed to establish the Ford F-150 as a contemporary, stylish looking vehicle with hot new colors and at a great value. Additionally, the ultimate goal was to increase the daily sales rate of Ford F-Series pickups within the Memphis Ford Region. The daily sales rate increased for the months of May and June, 15% and 35% respectively.

Brand: Ford
Client: Southern Quality Ford Dealer FDAF
Agency: St. John & Partners Advertising and Public Relations, Inc.
Language: English