Retail
Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
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PROGRAM
1997 BRONZE
Be True To Your School
This is a comprehensive, Intergrated campaign which was created to provide a compelling distinguishing characteristics that could be marketed to reinforce loyalty, strengthen positioning and increase traffic in participating shopping centers. The program rewards participating shoppers with free school learning tools to be donated to the shoppers' school choice, The program was created for relitivily non-descript, middle of the road shopping centers which offer no inherent value over the myriad of growing competition.
Brand:
The Taubman Company Shopping Centers
Client:
The Taubman Company
Agency:
Eisner & Associates, Inc.
Language:
English
1996 GOLD
Comedians
The 7-Eleven "Comedians" campaign successfully reposition 7-Eleven from the convenience store industry fall guy to a store that's changed to better satisfy more people more often. The campaign addressed customer's skepticism about the store environment, pricing, product selection and freshness by showing 7-Eleven's most influential critics-comedians-both criticizing the store and then being won over by the scope of the changes.
Brand:
7-Eleven
Client:
7-Eleven, Inc.
Agency:
JWT Chicago
Language:
English
1996 SILVER
Life
The overall goal was to increase business progress by establishing Jenny Craig as the name to turn to for weight loss. The series of light-hearted commercials connected with consumers on a very emotional level, showing times when you just can't take it anymore and finally commit to losing weight.
Brand:
Jenny Craig
Client:
Jenny Craig
Agency:
Suissa Miller Advertising
Language:
English
FINALISTS
El Lagar
MamáGyver
Sirena
Sirena - No hay espacio para dudas
Centro Cuesta Nacional
Dominicano Soy
